GreenSky Credit has taken the fintech world by storm. The company was founded just 13 years ago. But in its brief lifespan, it has become the dominant player in the fintech lending business, doing more than $5 billion in new loans each year.
The secret behind the incredible success of GreenSky has been the fact that the company has pioneered a truly novel means of financing big-ticket items, directly at the point of sale. The company is the first to offer truly instantly approved loans for amounts of up to six figures. This means that for the first time, qualifying customers have access to credit facilities that can allow them to immediately begin work on their dream renovations for their home. And GreenSky is now expanding into a large number of other fields, including high-end dental work, cosmetic surgeries, roofing and window replacement.
Bridge financing for all
GreenSky is the first company to do what has always been a critical task in the world of real estate development. Without the ability to secure short-term financing to access the cash needed for their projects, real estate developers the country over would be unable to complete the majority of their developments. This short-term financing is what makes the world of real estate development go round.
GreenSky has now made it possible for individuals who face the same problems with the enormous costs of cash-intensive remodeling projects to access the same types of credit facilities that the biggest players rely on. This short-term bridge financing for retail consumers has added billions of dollars each year to the home improvement economy. And it is helping customers to add value to their homes as well. The types of projects for which the company lends money almost always result in net home-value gains when adjusting for the cost of the projects themselves.
By being first to market with retail bridge financing, GreenSky has gained a long-term competitive advantage in the space that will be very difficult for other entrants to contend with. And this makes the company’s long-term dominance all but assured.