You probably have already heard of the restaurant and food brand named Sweetgreen, which is one of the biggest chains of restaurants that are focused on healthy meals and seasonal salads self-made by scratch.
They have achieved more than forty restaurants in different locations spread across the United States, and that is just the beginning of their growth, as the company is only ten years in the market.
The company Sweetgreen was co-founded by three entrepreneurs: Nathaniel Ru, Nicolas Jammet, and Jonathan Neman.
Together, they have grown one of the favorite restaurants of vegetarians and vegans. Their biggest release to the press is that, now, they are planning to revolutionize the fast food industry.
Nathaniel Ru, which is the Co-CEO of the Sweetgreen enterprise, studied finances at the Georgetown University, McDonough School of Business. He, together with his two co-founders, are working towards helping people order healthier food, even through fast food applications.
All three entrepreneurs met themselves and had their shared idea in the same University, the Georgetown University, and since then, they have been developing and improving ways of incentivizing people to intake healthier food, with ingredients that are better for the human body, while also combining efficiency and modern technology. Read more: Nathaniel Ru | Crunchbase
The team is not bound to a single physical place, but orders and payments can be done through the client’s smartphone, and these conveniences have skyrocketed the reputation of Sweetgreen.
The business model of Sweetgreen is so successful because they have a greater purpose other than just selling food, and that is to combine efficiency, good pricing and commodity with healthier food than the fast food standard that the American is used to.
This means that, by providing a high-quality service, they are inducing changes to the alimentation of the American society and improving the health of many people in the world.
And it’s been working out very well for the team. With already more than forty locations, Sweetgreen is spreading even more, and there will be more physical restaurants by the end of 2017.
Nathaniel Ru and the other co-founders are the keys to the success of the brand. They already had some small experience with entrepreneurship from learning with their respective families, but it’s been through constant studying and innovation that they have achieved high success.
Apart from being Co-Chief Executive Officer of the corporation, Nathaniel Ru, one of the most valuable assets of the company, is also Principal at SWTLF Ventures.
Learn more about Nathaniel Ru: