Daniel Bethelmy-Rada – L’Oreal president

Matrix DMI for L’Oreal USA’s Professional Products Division general manager, Daniel Bethelmy-Rada aged thirty-nine, currently holds the records of being the youngest general manager to have ever worked for the DMI company. Since his appointment in January 2015, he has steered the matrix brand to greatness after greatness whereby he has brought massive transformation and altered creativity levels at the company as well as increased visibility of the matrix brand amongst its consumers. Dan Bethelmy Rada success run at the company has been as a result of the combination of determination and focus. As per the reputation goes he is that manger that embraces talents diversity a motivates teamwork in the company.

His Journey

Having been born in Venezuela, lived in the united states and further went to Paris France at 16, have enlightened him so much as he has realized that beautifulness holds no single universal standard irrespective of so many arguments by people globally. Daniel Bethelmy-Rada all time passion has been in photography as he loves the challenge posed by it which involves extracting beauty out of it.

His participation in the AFS-USA program when he was only a teen helped him realize the business opportunities as well as chances of international relations the world had to offer. After his studying International Business at Sorbonne University and the combination of moving all over the world and his great love in business mage he realizes that working at an international brand was within his reach.

Shortly after he finished his MBA from ESSEc Business school, that when Daniel Bethelmy-Rada started working at L’Oreal where he became the product manager for Lascad an L’Oreal’s cosmetics distribution company. His determination to learn and apply his studies in expounding L’Oreal products to global levels saw him promoted to greater levels when he was appointed an assistant vice president of Garnier international where he first concentrated on hair care before moving to skin care.

His realization of ideas to global brand comes from a different perspective of life as creativity plays a significant role as well as inspiration from his all-time passion photography and artwork. Daniel Bethelmy-Rada love for photography is that it helps him to actualize his concepts to real life.

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