How Richard Liu Qiangdong Distinguished His Business Early On In E-Commerce

Richard Liu Qiangdong. The man with the brains behind the number one stop shop for shopping online, JD.com. Prior to Richard Liu founding JD.com, he had to work hard and do odd jobs as most people experience before making it big.

He first started working with his parents in the transportation business before going to university. During his 3rd year in university, he started  restaurant business but did not thrive. As if handling classes and exams in university is not had enough, running a restaurant needs putting in a lot of time into it. Richard Liu was not able to do that hence the restaurant went down.

The restaurant failing him did not deter Richard Liu Qiangdong. He started another business selling computer accessories which had 12 physical shops. When the infamous SARS struck in China, Richard Liu business was among those affected. The disease was transmitted by being in contact or even near an infected person, so the management of the business advised the employees to stay indoors and led to losing sales.

They had to come up with a different way of doing business. Hence the birth of them starting to sell products online. At the beginning they seld their products both offline and online. However, they realized that selling their products online was more cost effective for them and the engagement with the customers was better.

Discovering that e-commerce was the game changer for them was everything. The business Richard Liu had started was selling computer accessories and soon after they began to sell IT and digital products including mobile phones. They went on increasing products every year, and after six years, they had everything on their site.

Richard Liu’s business differentiated itself from other businesses selling online by ensuring their products were legit, not deceiving customers about prices and delivering products on time. These were some of the reasons that made his business boom into JD.com. They can deliver their products as fast as in 6 hours even in the most rural areas.

Other than providing speedy deliveries to their customers, JD.com aims to treat all their customers in the same way by providing everyone with excellent service, and it is one thing that Richard Liu Qiangdong emphases on.

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