For anyone to be successful in business, risk-taking is an essential part of life as it helps forge alliances as well as increase profits. Wes Edens knows and understands the essence of risk-taking. He was part of a team of bright investors and financial minds that led to the founding of Fortress Investment Group. A self-made billionaire with a passion for taking risks that do not only become profitable but they also create an impactful change to people’s lives. One such collaboration is the partnership between Wes Edens brightline company and Virgin group. This collaboration has made it possible for Brightline to continue growing the first privately funded passenger train in America for over 100 years. Read more about Wes Edens at Industrial Areas Foundation.
This partnership creates a new strategic partnership as well as a trademark licensing agreement. This partnership also creates an added advantage for Brightline Company, as it is a collaboration with one of the most recognized brands in hospitality and travel. It also enables Brightline to make use of the diverse knowledge and expertise Virgin Group has when it comes to travel and hospitality. This partnership also made it possible for Brightline to change its name and establish a new brand name for the first privately funded passenger train.
Its new brand name is Virgin Trains. Brightline had previously launched service between West Palm Beach, Miami, and Fort Lauderdale. It also intended to extend to Tampa and Orlando. This collaboration will help ensure that this vision is made possible. According to Wes Edens, the partnership between Brightline and Virgin will help reinvent the passenger rail service and enable it to take a leap forward. Virgin group has over 60 companies that have a primary focus of providing consumer services in sectors like travel and leisure, music and entertainment, telecoms and media, health and wellness, and financial services.
According to Sir Richard Branson, the founder of Virgin Group, partnering with Brightline will help alter the perceptions and traveling habits in America. This partnership with Wes Edens will also help validate the accomplishments each company has made when it comes to expanding markets as well as amplifying the efforts of each company to create a reliable passenger train system.