How CAOA’s Partnership With Hyundai Jumpstarted The Company

CAOA is a market leader in the automotive industry and was founded by Dr. Carlos Alberto de Oliveira. As a growing and sophisticated car dealership company, they managed to strike a partnership with Renault, as the exclusive importer of Renault cars. It was a booming relationship until Renault started to retain import duties and there was a fallout. Dr. Carlos Alberto de Oliveira took just six years to take CAOA to a whole new level in the car dealership industry. Their breakthrough partnership was with Ford, as they were appointed as the official importer of Ford vehicles in the whole of Latin America.

In 1998, CAOA acquired their next major client, Subaru, a world-renowned car manufacturer in Japan. One year through their journey, the number of Subaru vehicles sold tripled and this is still considered as one of the huge accomplishments in the history of the company.

Hyundai did not meet their sales target in Brazil after two unsuccessful partnerships with other dealership companies. As a last attempt, Hyundai partnered up with CAOA in 1999. The sales of Tucson from Hyundai exceeded the set target and it was a huge success for both the companies. With time Dr. Carlos Alberto de Oliveira was convinced that he needed to do something bigger and better, and in 2007, he took a major decision to make a car manufacturing unit with Hyundai as a partner. It is called Hyundai CAOA Montadora de Veiculos S / A and required an expenditure of $1.2 billion.

Dr. Calor Alberto de Oliveira Andrade, awarded as the Entrepreneur of the year by istoedinheiro.com.br, was also concerned about the environment. He imposed strict safety protocols and use of energy efficient machinery leading to less pollution. He also recycled the waste from the production line. His engagement in the reforestation of the Midwest shows how deeply he cares about the environment and the other species that we co-exist with.

Recently, Hyundai named CAOA as the distributor of the year, a small gesture to the long successful partnership they share. The marketing approach of CAOA has helped Hyundai become a huge success in the country. In 2012, the range of cars they were dealing with increased many folds. The list of cars included Flex, i30, Elantra to name a few. Currently, CAOA is the market leader in distributing and manufacturing in South America.

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