Lori Senecal is the chief executive officer of Crispin Porter and Bogusky Company. She has triggered the growth of the firm since she joined the company in 2015. She is committed to active, personal, and proactive advertising solutions. Lori believes that expert execution strategies and value ideas are important in the advertising solution. She has expanded international offices, promoted modern digital advertising, and cultivated top talents since she joined the company. Local and national advertisers have employed the digital marketing strategies.
According to The Drum, the company has grown from 250 employees to more than 900 staff members. It is important to note that the firm has won important accounts that include American Airlines, Hershey, PayPal, and Infiniti. The company has also been awarded many recognitions including Titanium Grand Prix during Cannes Film festival at Domino`s Pizza. Ad Age also recognized Lori Senecal. She was among the top women to watch in 2014. She has received various awards because of her demonstration in fostering innovation and strong leadership. She received the Quantum Leap award during the Game Changer Awards. Check out Adweek to know more.
Lori has also received press recognition throughout her professional career. Lori Senecal has worked her way up. She was the CIO of the World group and later become the president of McCannan, NY. Lori Senecal gave her views concerning the issue of mobile advertising. She claimed many people rely on doing shopping online because times are changing and innovation is taking shape. The revenue that comes from mobile advertising has increased greatly, and this is a good sign of progress. She also talked about Google and Facebook. Lori said that the two had given room for the marketing of various products online.
Lori Senecal also stressed about the LetGo campaign. She stated that it allows users to slick TV-style spots for the items. More than 45 million people have downloaded the app.The company commercializes NBA-2K to Fitbit. This enables people to appear young on their screen. They invite the NBK-2K users to their Fitbit accounts and allow them to improve their character and abilities. This depends on the step that they want to make.