The Traveling Vineyard Wine Company (TTV) uses wine consultants to book home parties with hosts who then receive some nice rewards for hosting the party. On the same order as a Tupperware party, a host can book friends and family to attend a wine-tasting get-together where new wines can be enjoyed, explained, and purchased. Some of the people might just be interested in becoming a consultant themselves, and they can learn more about that aspect too.
The first home tasting party for TTV was held in Tampa, Florida in 2001 and it was a hit right off the bat. The home party concept is not new, like Tupperware, Pampered Chef and others have used it for years. The quality of the wine is good, and the atmosphere is conducive to simply relaxing and enjoying Traveling Vineyard of the other attendees while tasting different samples of the wine and learning more about wines in general.
The mission of The Traveling Vineyard is to share the brand with people all around while educating them about the different brands and having a good time while in that process. People are happy to get together for just about anything that is fun and pleasurable. There are not may things that are more pleasurable than a wine tasting party, and that is the main attraction. It is a little bit different than jewelry or a vitamin party because the threshold for having to be serious about something is lowered.
People enjoy themselves even more when having a glass of wine and with the possibility of becoming a consultant themselves the anticipation runs even more highly for those who are entrepreneurial in nature. There are consultants who make their living working with TTV as wine consultants and the home parties are a convenient way for them to check it out for themselves.
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